Malaysia is known for its nickname, which in ' food heaven ' in the region. Malaysians and foreign tourists to Malaysia certainly spoilt with delicacies, especially traditional food on offer in our country. Delicious and unique traditional food that we enjoy is no relative gauge with food-world class food. In fact ,the traditional food of the plural society in our country like a skewer, boiled noodles, koew teow, roti canai, lemang, ketupat nasi and more economically viable to catapult the nation and the country.
First of all, the traditional food industry to produce a personal human capital and patriotic. This is so because traditional food important in continuing the customs and cultural heritage inherited by generations by ancestors of the plural society in Malaysia. In the context of Malaysian society, traditional food is an important element to represent the identity and uniqueness of a culture and nation. Therefore, if young people in Malaysia are aware of the unique and special features of the respective culture, then will not the occurrence of the loss and extinction of traditional culture and customs of the various ethnic groups in society among young people, better known as the ' generation Y ' Malay proverbs saying "let the dead child, do not die tradition".
In addition, the local traditional food also helps to develop the tourism industry in our country. Traditional food such as a skewer, roti canai and Chicken Rice hainan could tempt travelers to come visit in addition to admire the landscape of Malaysia because Malaysian taste special and different from the food-food in foreign countries must be able to attract attention and open the options tourists both foreign and local visitors. In fact, there are some tourists who visit to Malaysia alone is to enjoy a delicious and unique traditional food-rich recipes and spices. Traditional food plays a role in attracting tourists to visit our country as well as visit Malaysia Campaign launch 2014 recently.
In addition, traditional food are also able to improve the lives of the rural population in particular. Traditional food such as keropok lekor, budu and banana chips play a very important role in the development of small scale industries in the country. For example, the Government has introduced the "small and medium enterprises" (SME) in some States like Kelantan, Perak and Terengganu which aims to boost the traditional nutrition industry hub as input and primary economic generator for the villagers and surrounding communities. As a result, rural residents are not merely carry out subsistence economy traditionally like rice and fish to support family life but also capable to establish food processing factories in traditional small scale before being marketed on capital and technology assistance by the Government.
Further, the infrastructure and facilities in suburban areas can be developed upon the establishment of factories and food processing traditional growing your own mushrooms grow after the rain. It happens so because opening and improvement of infrastructures such as roads and other public facilities can facilitate and generate income for the local people above all as a result of the traditional food of rural villages can be marketed in major cities nationwide by the efficiency of the transportation system and marketing. In addition, many job opportunities can be created as a result of the construction of food processing factories and thus encourage migration of traditional population Malay proverbs. As a result, the country will experience the transformation process as big cities that are equipped with various facilities such as Internet access and LRT and monorail service, ETS.
Traditional food industry also income of the people and the country. This is because traditional food is processed and packaged before being exported to other countries. This proactive effort could bring lucrative returns, thus adding income people. Traditional Malaysian food such as dodol, kuih kapit, bahulu and also be promoted to all over the world and received encouraging response from the international community. A warm welcome from the community abroad will not only promote local traditional food industry but also competitive to generate income to the people and the country.
From the perspective of the other side, the traditional food industry also are able to foster unity among the plural society in our country made up of multiracial society, religion and race. This is so because traditional food specific tribes are also acceptable and enjoyed together by other Nations in our country. For example, traditional food such as roti canai not only favored by certain tribes but also favourite by other races in the country. They will be able to sit down to enjoy the traditional food along with a cup of tea or coffee while chatting in a good will. Such is unable to open the way to further efforts by the Government to strengthen the relationships between peoples or people of various ethnic groups and religions in the country at the same time fostering and strengthening in line with the slogan which basic unity progress.
In conclusion, traditional food industry plays an important role in the process of nation-building and national as well as an effective means to promote the benefits and uniqueness owned a plural society in our country on the international stage. According to people, don't know then it wasn't love. Therefore, all parties including the people should work together to develop the traditional food processing industry up to international level. It is time, the people of multiple races and religions take to know, learn to understand and appreciate the unique and traditional specialties Malaysian society in the process of nation-building and thus go hand in hand with the Government to realize vision 2020.