Malaysia is
known for its nickname, which in ' food heaven '
in the region. Malaysians and foreign tourists to
Malaysia certainly spoilt with delicacies,
especially traditional food on offer in our
country. Delicious and unique traditional
food that we enjoy is no relative gauge with food-world
class food. In fact ,the traditional food of the
plural society in our country like
a skewer, boiled noodles, koew teow, roti
canai, lemang, ketupat nasi and more economically
viable to catapult the nation and the country.
First
of all, the traditional food industry to
produce a personal human capital
and patriotic. This is so because traditional
food important in continuing the customs and cultural
heritage inherited by generations by ancestors
of the plural society in Malaysia. In the context
of Malaysian society, traditional food is an
important element to represent the identity and
uniqueness of a culture and nation.
Therefore, if young people in Malaysia are aware
of the unique and special features of the
respective culture, then will not the occurrence
of the loss and extinction of traditional culture
and customs of the various ethnic
groups in society among young people, better
known as the ' generation Y ' Malay proverbs saying "let
the dead child, do not die tradition".
In
addition, the local traditional food also
helps to develop the tourism industry in our
country. Traditional food such as a skewer, roti
canai and Chicken Rice hainan could tempt travelers to
come visit in addition to admire the landscape
of Malaysia because Malaysian taste special
and different from the food-food in foreign
countries must be able to attract attention and open
the options tourists both foreign and local visitors.
In fact, there are some tourists who visit to
Malaysia alone is to enjoy a delicious and
unique traditional food-rich recipes and spices. Traditional
food plays a role in attracting tourists to
visit our country as well as visit Malaysia
Campaign launch 2014 recently.
In
addition, traditional food are also able to improve the
lives of the rural population in particular. Traditional
food such as keropok lekor, budu and banana chips play a
very important role in the development of small
scale industries in the country. For example, the
Government has introduced the "small and medium
enterprises" (SME) in some States like Kelantan,
Perak and Terengganu which aims to boost the
traditional nutrition industry hub as
input and primary economic generator for the
villagers and surrounding communities. As a result, rural
residents are not merely carry out
subsistence economy traditionally like rice and fish to
support family life but also capable to
establish food processing factories in
traditional small scale before being
marketed on capital and technology assistance by the
Government.
Further, the infrastructure
and facilities in suburban areas can
be developed upon the establishment of factories
and food processing traditional growing your own
mushrooms grow after the rain. It happens so
because opening and improvement of infrastructures
such as roads and other
public facilities can facilitate and generate
income for the local people above all as a result of
the traditional food of rural villages can be
marketed in major cities nationwide by the
efficiency of the transportation system and
marketing. In addition, many job opportunities can
be created as a result of the construction of food
processing factories and thus encourage migration
of traditional population Malay proverbs. As a
result, the country will experience the transformation
process as big cities that are equipped with various
facilities such as Internet access and LRT and
monorail service, ETS.
Traditional food
industry also income of the people and the
country. This is because traditional food is
processed and packaged before being exported to
other countries. This proactive effort could bring lucrative returns,
thus adding income people. Traditional
Malaysian food such as dodol,
kuih kapit, bahulu and also be
promoted to all over the world and received
encouraging response from the international community. A
warm welcome from the community abroad will not
only promote local traditional food industry but
also competitive to generate income to the
people and the country.
From
the perspective of the other side, the traditional food
industry also are able to foster unity among
the plural society in our country made up
of multiracial society, religion and race. This is so
because traditional food specific tribes are
also acceptable and enjoyed together by other Nations in
our country. For example, traditional food such as roti
canai not only favored by certain tribes but
also favourite by other races in the
country. They will be able to sit down to
enjoy the traditional food along with a cup
of tea or coffee while chatting in a good
will. Such is unable to open the way to
further efforts by the Government
to strengthen the relationships between
peoples or people of various ethnic groups and
religions in the country at the same time
fostering and strengthening in line with the
slogan which basic unity progress.
In
conclusion, traditional food industry plays an important
role in the process of nation-building and national as
well as an effective means to promote
the benefits and uniqueness owned a plural
society in our country on the international stage.
According to people, don't know then it
wasn't love. Therefore, all parties including the
people should work together to develop the
traditional food processing industry up to international
level. It is time, the people of multiple races
and religions take to know, learn to
understand and appreciate the
unique and traditional specialties Malaysian
society in the process of nation-building and thus go
hand in hand with the Government to realize vision
2020.